Home -> Niche tourism

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According to the definition delivered by the Italian dictionary Demauro, the expression “market niche” is used to refer to a market segment in which a company operates under particularly favourable conditions. The concept of “niche” can be found also in tourism; niche tourism is becoming more and more important.

The main features that distinguish niche tourism from all other sorts of tourism activities following:

1. aiming at quality rather than quantity;

2. identifying an innovative product and a good price-quality ratio;

3. being able to interpret the needs and the requirements of special groups (for example the Hotel “La Stua”, which specialises in the requirements of motorcyclists);

4. strengthening of one’s market position not through the traditional advertising channels but thanks to satisfied customers who spread the word about the hotel or any other tourist facilities;

5. building up a solid relationship with the customer.